Privacy Policy

What is the Privacy Policy for Petpal by Good Apps Private Limited and what does it cover?

Effective from 26 July 2022
We at Petpals want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Policy. This helps you use Petpals Products in the way that's right for you.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of the Policy includes helpful examples and simpler language to make our practices easier to understand. We've also added links to resources where you can learn more about the privacy topics that interest you.
Read the full policy below.

 On our products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our products "activity". We collect your activity across our products and information that you provide, such as:

• Content that you create, such as posts, comments or audio
• Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features. Learn more about what we collect from these features, and how we use information from the camera for masks, filters, avatars and effects.
• Messages you send and receive, including their content, subject to applicable law. We can't see the content of end-to-end encrypted messages unless users report them to us for review. Learn more.
• Types of content that you view or interact with, and how you interact with it
• Apps and features you use, and what actions you take in them. See examples. 
• Purchases or other transactions you make, including credit card information. Learn more.
• Hashtags you use
• The time, frequency and duration of your activities on our products

 We use information we collect to provide a personalised experience to you, including ads, along with the other purposes that we explain in detail below.For some of these purposes, we use information across our products and across your devices. The information that we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information.To use less information that's connected to individual users, in some cases we de-identify or aggregate information. 

We might also anonymise it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section. Here are the ways we use your information: To provide, personalise and improve our productsWe use information we have, including any information with special protections that you choose to share, to provide and improve our products. This includes personalising features, content and recommendations. We don't use profile fields about religious views, political views or who you're "interested in" to show you ads.

We use the information we collect to help protect people from harm and provide safe, secure products.Learn moreTo provide measurement, analytics and business services. Lots of people rely on our products to run or promote their businesses. We help them measure how well their ads and other content are working.Learn more To communicate with you, We communicate with you using information you've given us, such as contact information you've entered on your profile.

To research and innovate for social good. We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research. We don't sell any of your information to anyone and we never will. We also require partners and third parties to follow rules about how they can and cannot use and disclose the information that we provide. 

Here's more detail about who we share information with:Partners Advertisers and Audience Network publishers, Partners who use our analytics services, Partners who offer goods or services on our products and commerce services platforms, Integrated partners , Vendors , Measurement and marketing vendors, Service providers, Third parties External researchers. Other times that we share with third parties

We also share information with third parties in response to legal requests, to comply with applicable law or to prevent harm. And if we sell or transfer all or part of our business to someone else, then we may give the new owner your information as part of that transaction, in line with applicable law

How do we transfer information? Why is information transferred to other countries? Where is information transferred? How do we safeguard your information? How do we respond to legal requests, comply with applicable law and prevent harm? We access, preserve, use and share your information:

• In response to legal requests, such as search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities.
• In accordance with applicable law
• To promote the safety, security and integrity of Petpal Products, users, employees, property and the public.

We may access or preserve your information for an extended amount of time. Learn more. How will you know the policy has changed? We'll notify you before we make material changes to this Policy. You'll have the opportunity to review the revised Policy before you choose to continue using our products.

How to contact Petpal with questions?  you can contact us as described below.

You can contact us online by email via support@petpal.com.sg

Why and how we process your informationThe categories of information we use, and why and how information is processed, are set out below:Why and how we process your information. Information categories we use (see "What Information do we collect?" for more information on each information category) The actual information we use depends on your factual circumstances, but could include any of the following: Personalising the Petpal Products: Our systems automatically process information we collect and store associated with you and others to assess and understand your interests and your preferences and provide you with personalised experiences across the Petpal Products in accordance with our terms. This is how we:

• Personalise features and content (such as your News Feed, Petpal Feed and Stories);
• Personalise the ads people see; and
• Make suggestions for you (such as people you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our products.

Learn more about how we use information about you to personalise your experience on and across Petpal Products and how we choose the ads that you see.Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings (e.g. GPS location)
• Information about the network that you connect your device to
• Reports about our products' performance on your device
• Information from cookies and similar technologies

Information from Partners, vendors and third parties. (You have control over Petpal's use of Partner data to tailor ads to you.)Providing and improving our Petpal Products: The provision of the Petpal Products includes collecting, storing and, where relevant, sharing, profiling, reviewing and curating, and in some instances not only automated processing but also manual (human) reviewing, to:

• Create and maintain your account and profile,
• Facilitate the sharing of content and status,
• Provide and curate features,
• Provide messaging services, the ability to make voice and video calls and connect with others,
• Provide advertising products and
• Undertake analytics.

We also use information to develop, research and test improvements to our products. We use information we have to:

• see if a product is working correctly;
• troubleshoot and fix it when it isn't;
• test out new products and features to see if they work;
• get feedback on our ideas for products or features, and
• conduct surveys and other research about what you like about our products and brands and what we can do better.

Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Messages that you send and receive, including their content, subject to applicable law
• Petpal data about content and messages, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make, including truncated credit card information
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third partiesPromoting safety, integrity and security on and across the Petpal Products: The Petpal Products are designed to research and help ensure the safety, integrity and security of those services and those people who enjoy them, on and off Petpal Products. We process the information that we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:

• Verify accounts and activity,
• Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the Oversight Board,
• Investigate suspicious activity,
• Detect, prevent and combat harmful or unlawful behaviour, such as to review and, in some cases, remove content reported to us,
• Identify and combat disparities and racial bias against historically marginalised communities,
• Protect the life, physical or mental health, well-being or integrity of our users or others,
• Detect and prevent spam, other security matters and other bad experiences,
• Detect and stop threats to our personnel and property, and
• Maintain the integrity of our products.
• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Messages that you send and receive, including their content, subject to applicable law
• Petpal data about content and messages, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make, including truncated credit card information
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third parties To communicate with you: We use the information you've given us (e.g. contact information on your profile) to send you a communication, such as an email or in-product notice, for example:

• We'll contact you via email or in-product notifications in relation to the Petpal Products, product-related issues, research or to let you know about our terms and policies.

We also use contact information such as your email address to respond when you contact us.Your activity and information that you provide:

• Contact information on your profile and your communications with us
• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features

App, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies.

Transferring, storing or processing your information across borders, including from and to the United States and other countries: We share information that we collect globally, both internally across our offices and data centres and externally with our Partners, third parties and service providers. As Petpal is global, with users, Partners, vendors and employees around the world, transfers are necessary:

• To operate and provide the services described in the terms that apply to the Petpal Product(s) you are using. This includes allowing you to share information and connect with your family and friends around the globe; and
• To fix, analyse and improve our products.

For more information, see the "How do we transfer information?" section of the Petpal Privacy Policy.Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content and messages, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make, including truncated credit card information
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your advice apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third partiesProcessing information subject to special protections under applicable laws that you provide so we can share it with those you choose, to provide, personalise and improve our products and to undertake analytics. We'll collect, store, publish and apply automated, or sometimes manual (human), processing for these purposes.Your activity and information that you provide:

• Any information with special protections that you choose to provide in your profile fields (such as your religious views, political views, or who you are "interested in"), or as part of surveys you choose to participate in 

Receiving and using information from third parties to tailor the ads you see: We'll use information that advertisers, businesses and other partners provide for us about activity off Petpal Products that we have associated with you to personalise ads that we show you on Petpal Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our products. See the Cookies Policy for more information.Your activity and information that you provide:

• Information and content you provide, such as your name or email address

Information from partners, vendors and third partiesSharing your contact, profile or other information with third parties upon your request: The type of third party and categories of information shared depend on the circumstances of what you ask us to share. For example:

• We share your email address (or other contact information) or other information you might choose when you direct us to share it with an advertiser so they can contact you with additional information about a promoted product, and 
• If you choose to integrate other apps, games or websites with Petpal Products and log in, we'll share your information with the app, game or website to log you in.

Your activity and information that you provide:

• Content you create, such as your contact, profile or other information, such as posts or comments

Providing measurement, analytics and business services:Our systems automatically, as well as with some manual (human) processing, process information that we've collected and stored about you and others. We use this information to:

• Provide insights and measurement reports to businesses, advertisers and other Partners to help them measure the effectiveness and distribution of their or their clients' ads, content and services, to understand the kinds of people who are seeing their content and ads, and how their content and ads are performing on and off Petpal  Products, and
• Provide aggregated user analytics and insights reports that help businesses, advertisers and other Partners better understand the audiences with whom they may want to connect, as well as the types of people who use their services and how people interact with their websites, apps and services. 

Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Sharing of information across the Petpal Companies:

• To provide a seamless, consistent and richer, innovative experience across the Petpal Company Products to enable cross app interactions, sharing, viewing and engaging with content, including posts and videos.

Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Business intelligence and analytics:

• To understand, in aggregate, your usage of and across our products, to accurately count people and businesses; and
• To validate metrics directly related to these, in order to inform and improve product direction and development and to adhere to (shareholder/earning) reporting obligations. 

Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content and messages, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third partiesIdentifying you as a Petpal Product user and personalising the ads we show you through Petpal Audience Network when you visit other apps:

• When we show you ads through Petpal Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Petpal Product user and tailor the ads you see.

Your activity and information that you provide:

• Information you provide
• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Providing marketing communications to you:

• Depending on your settings and subject to applicable law, we'll share marketing communications with you. 
• We'll collect and store your information and use it to send marketing communications to you, such as an email, subject to applicable laws.

Your activity and information that you provide:

• Information and content you provide, including your contact information such as email address

App, browser and device information:

• Device identifiers

Research and innovate for social good:

• We carry out surveys and use information (including from researchers that we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
• For example, we analyse information that we have about migration patterns during crises. This helps relief organisations get aid to the right places.
• We collect, store, combine, analyse and apply automatic processing techniques such as aggregation of information as well as manual (human) review, and share information, as necessary to research and innovate for social good in this way. We do this to help us create things such as COVID-19 forecasting models.

Learn more about our research programmes.Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content and messages, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third partiesAnonymising your informationIn some cases, we anonymise information we have associated with you, such as your activity on and off our products, and use the resulting information, for example, to provide and improve our Petpal Products, including ads.Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third partiesShare information with others, including law enforcement and to respond to legal requests.See the "How do we respond to legal requests, prevent harm and promote safety and integrity?" section of the Petpal Privacy Policy for more for information on when we share information with law enforcement and others.The categories of information that we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law will typically include limited information (such as contact details and login information).However, the information we process will depend on the purposes, which could include the following:

• In response to legal requests from third parties such as civil litigants, law enforcement and other government authorities
• To comply with applicable law or legitimate legal purposes
• To promote the safety, security and integrity of Petpal Companies, Petpal Products, users, employees, property and the public

Learn more about how we promote safety, security and integrity.Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Petpal data about content, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make
• Hashtags you use

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third partiesFor processing information when the law requires it: Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information such as a search warrant, we will access, preserve and/or share your information with regulators, law enforcement or others.The way in which the information will be processed depends on the specific circumstances. See the "How do we respond to legal requests, prevent harm and promote safety and integrity?" section of the Petpal Privacy Policy for more. "Information for Law Enforcement Authorities" provides information on the operational guidelines law enforcement needs to follow.The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be shared or otherwise processed. For example, for civil matters, this will typically include limited information (such as contact details and login information). However, depending on the circumstances, it could include the following:Your activity and information that you provide:

• Content that you create, such as posts, comments or audio
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
• Messages that you send and receive, including their content, subject to applicable law
• Petpal data about content and messages, subject to applicable law
• Types of content that you view or interact with, and how you interact with it
• Apps and features that you use and what actions you take in them
• Purchases or other transactions that you make, including truncated credit card information
• Hashtags you use
• The time, frequency and duration of your activities on our products

Friends, followers and other connectionsApp, browser and device information:

• Device characteristics and device software
• What you're doing on your device (such as whether our app is in the foreground or if your mouse is moving)
• Identifiers that tell your device apart from other users'
• Device signals
• Information that you've shared through your device settings
• Information about the network that you connect your device to, including your IP address
• Information from cookies and similar technologies

Information from partners, vendors and third parties